A guided home-buying service combining curated properties, dedicated consultants, and sustainable living.
KASŌ LIVING is a premium real estate consultation and property discovery service based in Tokyo. It helps serious home buyers find high-quality, sustainable residences through curated listings, dedicated personal consultants, and access to off-market properties. The platform operates as a web-based guided experience, moving users from free consultation to property proposal, financing support, and finally handover, with a strong focus on ZEH and BELS-certified energy-efficient homes.
KASŌ LIVING needed to differentiate itself in Tokyo's crowded real estate market. Traditional property listing sites felt impersonal, overwhelming, and lacked guidance for serious buyers. The service required a cohesive brand identity that felt modern and trustworthy, a web platform that could communicate premium positioning without being intimidating, and a clear consultation flow that builds confidence from first visit to final handover.
Strategic Consulting
Objective: Define a guided home-buying model that reduces anxiety and builds trust. We mapped the real estate buyer journey from initial search to contract signing and move-in. We identified key decision points: property discovery, consultant trust, financing clarity, and sustainability priorities. We structured the service around a 4-step process: Free Consultation → Property Proposal → Loan/Contract Support → Handover/Move-in.
Market Research & Business Strategy
Objective: Validate demand for curated, sustainability-focused real estate consulting in Tokyo. We benchmarked traditional real estate portals, luxury agencies, and sustainable housing platforms. We identified a gap: no service combined curated listings, dedicated consultants, and ZEH/BELS-certified properties in a single guided experience. We defined differentiators: off-market access, 47-day average closing time, and 96% satisfaction.
Brand Identity & Visual Strategy
Objective: Build a modern, bold, and trustworthy identity for premium real estate. We created a brand system using a high-contrast palette: bright yellow as the primary accent for optimism and energy, dark charcoal for sophistication and authority, and clean white and light gray for clarity. The identity feels contemporary, tech-enabled, and distinct from traditional real estate agencies.
UI/UX Design
Objective: Make property discovery calm, inspiring, and action-oriented. We designed a clean editorial-style landing page with hero section communicating the core promise (“Designing your ideal home, together”). Key sections: curated property examples (Minato, Setagaya, Shinjuku), consultant introduction, sustainability badges (ZEH, BELS, solar), 4-step process, credibility metrics (3,200+ deals, 96% satisfaction), and a prominent free consultation CTA.
Content Strategy Objective: Craft clear, trust-building copy that reflects a premium real estate consultation service. We developed all content from the ground up: property descriptions, consultant role explanations, sustainability benefits (ZEH, BELS, solar), 4-step process walkthrough, and FAQ. The tone is calm, precise, and reassuring, avoiding overly technical or sales-driven language. Every section answers: what is this service, why trust it, and what action to take next.
Web Platform Development
Objective: Deliver a responsive web platform optimized for desktop and mobile browsers. We built a lightweight, fast-loading landing page with a free consultation form integration. The platform features property showcases, consultant profiles, sustainability certifications, and a clear CTA. No mobile app was developed; the experience is fully accessible via web browser.
Database Architecture and Cloud Deployment
Objective: Support consultation requests, property inquiries, and client follow-ups. We deployed a cloud-based infrastructure with a secure database for storing consultation form submissions, property interests, and contact information. The system ensures data privacy compliance and reliable uptime for 24/7 inquiry access.
Backend Development and Integration Systems
Objective: Connect the consultation form with the client's CRM and notification tools. We implemented a backend API to handle form submissions, validation, and automated email notifications to the KASŌ LIVING consulting team. The system supports both Japanese and English inquiries, with confirmation messages sent to users after each submission.
We built KASŌ LIVING as a premium digital real estate consultation platform: a bold, modern brand identity, a clean editorial-style landing page showcasing curated properties and sustainability certifications, and a seamless 4-step guided journey from free consultation to move-in. The solution transforms the overwhelming traditional property search into a calm, trustworthy, and action-oriented experience, backed by credibility metrics (3,200+ deals, 96% satisfaction, 47-day average close).
1. Strategic Consulting
An in-depth analysis of Tokyo's real estate buyer journey and competitor gaps was conducted to define a differentiating value proposition centered on curated listings, dedicated consultants, and sustainable homes. This aligned KASŌ LIVING’s vision with a clear premium positioning.
2. Branding
KASŌ LIVING’s branding captures the bold optimism of finding a dream home. The bright yellow accent signals energy and warmth, while the dark charcoal provides authority and sophistication. Clean white and light gray backgrounds emphasize simplicity and clarity. The identity feels modern, tech-enabled, and distinct from traditional agencies.
3. Web Platform
KASŌ LIVING’s web platform works as a digital storefront: hero message, curated property examples (Minato, Setagaya, Shinjuku), consultant introduction, sustainability badges (ZEH, BELS, solar), 4-step process, credibility metrics (3,200+ deals, 96% satisfaction, 1,800+ properties, 47-day average), and a free consultation form. No mobile app was required.
KASŌ LIVING unified curated property discovery, dedicated consultant support, and sustainability education into a single premium web platform. Through strategic discovery and content development, it established a clear, trustworthy real estate identity. The platform now communicates 3,200+ completed deals, 96% customer satisfaction, 1,800+ listed properties, and an average 47-day closing time. KASŌ LIVING is positioned to scale with expanded property listings and deeper CRM integration.
| Font | Weights |
|---|---|
| LINE Seed JP – A clean, modern Japanese sans-serif that balances warmth with clarity. Its excellent readability across all screen sizes ensures that property descriptions, consultant profiles, and sustainability information remain accessible and calm for every user. The font was selected by the KASŌ LIVING branding team to convey a contemporary, trustworthy, and approachable brand character. | Bold, Medium, Regular, Light |
CSS
Javscript
HTML
Node.js
Cloud Infrastructure
SecurityThe challenge was transforming the overwhelming traditional property search into a calm, guided, and trustworthy consultation experience. We transformed that complexity into a cohesive web platform where users can discover curated homes, trust dedicated consultants, and take action with confidence. Next steps include expanding property listings, integrating CRM for lead management, and adding personalized property recommendation features.
