Wanya

Wanya sought to position a user-centric crypto exchange by strengthening trust, simplifying onboarding, and making core operations (buy, trade, transfer, deposit, withdraw) feel safe and understandable. MeetLabs delivered end-to-end: brand identity, UI/UX for a responsive website and the mobile product experience, plus scalable foundations for secure flows and long-term platform growth.

Exchanges lose adoption when security feels weak, onboarding is confusing, and usability becomes complex. Wanya needed a credible exchange identity, a communication-focused website for users and partners, and a mobile app that makes high-risk actions intuitive. The challenge was aligning onboarding, trading, transfers, and security into a consistent ecosystem that reduces friction and increases trust.

Strategic Consulting

Objective: Define a trust-first crypto exchange experience with clear scope.
We mapped onboarding, trading, transfers, deposits, withdrawals, and security setup, defined risk points and user safeguards, and scoped an MVP that balances usability with compliance-ready execution.

Market Research and Business Strategy

Objective: Understand user expectations and friction in crypto exchange adoption.
We benchmarked competitor patterns, trust signals, and onboarding drop-offs, then translated findings into positioning, content hierarchy, and step-by-step flows that work for beginners and power users.

Brand Identity & Visual Strategy

Objective: Build a credible exchange identity that feels secure and approachable.
We created a geometric brand system with green-led stability, clear typography for numbers, and modular visuals, ensuring consistent recognition across product UI, website messaging, and partner materials.

UI/UX Design

Objective: Design mobile-first journeys for high-risk financial actions.
We designed screens for buy/trade/swaps, transfers, deposits, withdrawals, and account protection, using clear states and error-reducing patterns to make execution fast, safe, and understandable.

Development of Website Responsive and Mobile App

Objective: Deliver a communication website and an operational exchange app.
We built a responsive website to explain services and security posture, and a mobile-first app where users execute operations daily with guided flows, clear balances, and consistent navigation.

Database Architecture & Cloud Deployment

Objective: Ensure scalability and reliability for accounts and transactions.
We designed data models for users, verification states, balances, and transaction history, preparing cloud deployment for performance under growth and stable behavior during peak activity.

Backend Development & Integration Systems

Objective: Implement secure backend logic and integration-ready APIs.
We built services for authentication, verification, wallet operations, and transaction workflows, ensuring consistent state handling, auditability, and integration hooks for compliance and payment rails.

MeetLabs built Wanya as a cohesive crypto exchange ecosystem: a trusted brand system, a responsive website focused on communication and conversion for users and partners, and a mobile-first product experience for secure daily exchange operations. The solution balances usability and security, guiding onboarding, trading, transfers, and account protection through consistent design and scalable architecture.

1. Strategic Consulting

An in-depth analysis of the crypto exchange landscape, user trust barriers, and onboarding behavior was conducted to define a differentiating value proposition centered on security, clarity, and low-friction trading operations. This aligned Wanya’s vision with a clear positioning as a user-centric, trust-first exchange.

2. Branding

Wanya’s branding was designed to make a crypto exchange feel instantly serious and approachable. A geometric mark and modular visual language express precision and structure, while the green-led palette signals growth and financial confidence. Clear typographic hierarchy keeps numbers and actions legible everywhere. The result is a scalable identity system for app, website, and marketing, consistent, modern, and trust-forward.

3. Website responsive

The Wanya website introduces the exchange with a clear, trust-led narrative: what it is, how it works, and how users stay protected. It explains core actions: buy, trade, transfer, deposit, withdraw, through structured sections and consistent navigation across devices. Built as a communication hub, it simplifies onboarding, clarifies security posture, and guides users toward action confidently.

4. Mobile app

The Wanya mobile app is the product: fast buy/trade/swaps, transfers, deposits, and withdrawals, with security embedded at every step. Verification, 2FA, anti-phishing, and biometrics are presented as simple flows, not obstacles. Clear balances, market views, and error-reducing patterns help users execute high-risk actions confidently, day after day, at scale.

Wanya reduced onboarding confusion and made core exchange actions (buy, trade, transfers, deposits/withdrawals) more straightforward and consistent. Security setup and verification were organized into clear steps, lowering drop-off risk. The website clarified the product and security posture for users and partners, improving conversion readiness. The platform structure was prepared to add new exchange modules and support future compliance requirements.

The challenge was to earn trust fast in a market where users abandon exchanges after confusing onboarding, unclear security, and high-friction transactions. From MeetLabs, we turned Wanya into a credible exchange platform with clear communication for users and partners, and a mobile-first product experience built for secure daily operations. Today, Wanya is positioned to scale with advanced trading modules, stronger compliance workflows, and higher-volume infrastructure.