ETARN is a smart toilet project that converts waste into fertilizer and provides health data using AI, designed to assist vulnerable communities, such as those in India, improving sustainability and social well-being.
ETARN is an innovative project that transforms waste into fertilizer through smart toilets and AI technology. Using a blockchain-based “use to earn” system, it aims to improve the economy and health in vulnerable regions such as India. MeetLabs supported the initiative by developing a digital strategy that included a website, whitepaper, and sales deck to attract partners and investors.
ETARN, with patented technology to convert waste into fertilizer, faced the challenge of promoting its project globally and finding key partners, especially in India. It needed to effectively communicate its value proposition and secure funding and support to implement its solution in vulnerable communities, with a focus on improving health and sustainability.
Strategic Consulting
Objective: Gain a deep understanding of the project and its needs, and establish a clear strategy.
Priorities and key approaches were defined to secure funding and strategic partners for the launch in India.
Market Research and Business Strategy
Objective: Validate the project in terms of market, users, competition, and product.
This validation made it possible to build a website, whitepaper, and sales deck aligned with the real needs of the market.
Design, Development, and Implementation Roadmap
Objective: Establish a clear roadmap for creating the website and strategic materials.
An organized execution was ensured, with well-defined objectives and efficient development processes.
Branding
Objective: Create a visual identity aligned with the mission and vision of the project.
The new identity strengthened ETARN’s positioning as a technological and innovative player in global sustainability.
Strategic Presentations
Objective: Design a clear and persuasive whitepaper and sales deck to attract stakeholders.
The project’s value was communicated effectively, generating increased interest from potential investors and partners.
UI/UX Design for the Website
Objective: Develop an intuitive digital experience aligned with the project’s goals.
The design facilitated navigation and message comprehension, optimizing the user experience.
Website Development
Objective: Build and launch a website that communicates the project’s impact and potential.
A professional visibility and presentation channel was established to support funding and partnership efforts.
At MeetLabs, we helped ETARN create an effective communication strategy by developing a website, whitepaper, and sales deck focused on attracting investors and partners. This comprehensive solution enabled ETARN to present its project clearly and appealingly, successfully securing key support for its implementation in India.
1. Strategic Consulting and Presentations: We developed two key assets for ETARN: a Whitepaper detailing its technology, impact, and use of blockchain, and a persuasive Sales Deck aimed at investors. Additionally, we supported the project’s strategy by conducting market research and product validation. These strategic tools facilitated ETARN’s global positioning as an innovative and scalable project.
2. Branding: ETARN’s branding reflects its focus on sustainability and innovation. The visual identity uses circular and rotating shapes symbolizing regeneration and growth, while hexagons represent prosperity and a futuristic vision. The blue and green color palette connects technology and the environment, conveying trust, innovation, and the purpose of transforming communities through advanced technology and sustainability.
3. Website Development: We built an institutional website that centralizes ETARN’s narrative, integrates strategic resources, and enables contact with key stakeholders. This platform became the main channel to showcase the project’s potential to multilateral organizations, NGOs, governments, and Web3 ecosystems.
ETARN positioned itself as an innovative sustainability project, gaining visibility through its website, Sales Deck, and Whitepaper, which attracted investors and strategic partners. A strong brand identity was consolidated, and a market strategy was developed for its launch in India, ensuring its expansion, validation, and long-term sustainability.
| Font | Weights |
|---|---|
| PP Neue Montreal – A perfect typeface for web use and digital solutions, the use of this typeface was the choice of the designers specialized in branding from the Meteorlabs team. | Bold, Medium, Regular, Light |
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StrapiETARN’s challenge was to communicate its scientific technology in an engaging way. At MeetLabs, we turned this need into a strategic opportunity by creating a visual narrative and a clear, compelling communication ecosystem. Today, ETARN represents a vision of a sustainable future, ready to scale its impact, transform communities, and position itself as a global project for change.
