KARMA is a strategic role-playing game (SRPG) focused on tactical battles and NFT rewards, Play-to-Earn, immersing players in the story of the Three Kingdoms.
KARMA is a blockchain-based Play-to-Earn video game, offering players an immersive experience with collectible NFT rewards. MeetLabs supported the development team with strategy, branding, strategic presentations, and web design for its showcase at WebX Japan, positioning KARMA as an innovative proposal in the Game-Fi ecosystem.
The KARMA team faced the challenge of presenting its blockchain video game at WebX Japan. Despite having a solid concept, they lacked a structured visual narrative and strategic materials to communicate its potential within the Web3 ecosystem. The urgency of the event required a fast solution aligned with global innovation standards.
Strategic Consulting
Objective: Support the KARMA team in structuring and communicating their GameFi video game, preparing them for their presentation at WebX Japan, one of the most important events in the global Web3 ecosystem.
A clear narrative approach was defined, aligned with the expectations of both the Japanese and international markets, facilitating connections with stakeholders, investors, and strategic partners.
Strategic Presentations and Business Strategy
Objective: Develop high-impact visual materials to explain the project to both technical and business audiences.
Two key pieces were created: a Sales Deck for live presentations and a technical and visual Whitepaper for the website, facilitating the attraction of investors and interested parties.
Design, Development, and Implementation Roadmap
Objective: Establish a roadmap for the project’s evolution, considering technical, narrative, and business phases.
A clear and actionable vision was achieved for KARMA’s future development, aligned with community, expansion, and sustainability goals.
Branding
Objective: Create a visual identity consistent with the game’s universe and the crypto environment, reflecting innovation, entertainment, and technology.
A visually striking brand was consolidated, ideal for capturing attention in highly competitive environments such as tech fairs and investment rounds.
UI/UX Design for the Website
Objective: Design a web experience that visually represents the KARMA universe, capturing the interest of gamers and investors.
Intuitive flows and immersive visuals were created to communicate both the playful aspect and the technological proposition of the video game.
Website Development
Objective: Build a responsive website that centralizes project information and serves as a point of contact for partners, the press, and the crypto community.
The website became a strategic tool to present the game’s vision, capture leads, and keep the community informed.
At MeetLabs, we helped KARMA create a visual narrative and strategic materials for its presentation at WebX Japan. We developed a visual identity consistent with its Web3 proposition, producing impactful presentations such as the Sales Deck and Whitepaper. In addition, we designed its web platform to ensure scalability and attract investors.
1. Strategic Consulting and Presentations: Two key communication assets were created for KARMA: the Sales Deck for WebX Japan, which presented the value proposition to investors, publishers, and partners, and the Whitepaper, a detailed document outlining the vision, purpose, digital solution, and potential of the video game, designed to attract investors, communities, and Web3 developers.
2. Branding: KARMA’s branding combines an epic aesthetic inspired by the era of the Chinese Three Kingdoms with a modern proposition for the GameFi ecosystem. The visual identity uses a vibrant color palette with shades of red, blue, bronze, and Mindaro green, conveying energy, strategy, and reward. The typography blends the clarity of Noto Sans for body text with the strength of Russo One for headings, creating a distinctive and dynamic style.
3. Website Development: A responsive website was built integrating the branding, whitepaper, and presentation deck. It functions as the main channel for visibility, positioning, and engagement with communities and investors.
KARMA positioned itself as a standout project in Game-Fi during WebX Japan, gaining strategic visibility through its Sales Deck and Whitepaper, and attracting investors and Web3 communities. A strong brand identity was consolidated, and a market and product strategy was developed, ensuring its expansion, market validation, and long-term sustainability.
| Font | Weights |
|---|---|
| Russo One / Noto Sans – A perfect typeface for web and digital use, selected by Meteorlabs’ branding experts. | Bold, Medium, Regular, Light |
Next.js
Shadcn
StrapiKARMA’s journey began with the vision of bringing the power of Game-Fi to a global audience. At MeetLabs, we transformed that vision into a visual narrative that connected with investors and Web3 leaders. Its presence at WebX Japan solidified KARMA as a high-potential project. Now, the next step is to strengthen its community and scale its international impact.
