Keyfi

KeyFi is a mobile app designed to protect and manage digital assets, with a focus on security, traceability, and organization. MeetLabs supported its development from strategy, market validation, branding, user experience, and programming, transforming the idea into a functional, scalable solution aligned with cybersecurity standards.

KeyFi began as Digital Vault, without a clear product definition or visual assets. The challenge was to transform it into a robust and functional solution aligned with cybersecurity, offering a smooth user experience and appealing to investors and key players in technology and finance.

Strategic Consulting

Objective: Define the product concept from scratch, including its purpose, mission, vision, and key functionalities.
A solid solution was structured, focused on data protection and comprehensive digital access management, establishing the foundation for a reliable and attractive product for users and investors.

Market Research

Objective: Validate the idea with potential users and adapt the proposal to the real market.
Analyses were conducted with individuals, SMEs, and financial institutions, allowing the adjustment of functionalities, identification of key opportunities, and strengthening of KeyFi’s value proposition.

Roadmap: Design, Development, and Implementation Plan

Objective: Establish a detailed roadmap organizing timelines, resources, and execution phases.
A clear and efficient plan was achieved, ensuring an orderly development process and concrete results from the initial phase to launch.

Mobile App Software Architecture

Objective: Design a scalable and secure technology architecture to integrate key functionalities such as encryption, synchronization, and traceability.
This enabled the creation of a robust foundation for developing a secure, adaptable application prepared to grow alongside the market.

Branding

Objective: Define the product name and create a visual identity consistent with its values of security, technology, and trust.
A memorable, modern brand aligned with the tech-fintech ecosystem was established, facilitating market positioning from the early stages.

UI/UX Design

Objective: Design an intuitive, minimalist, and efficient user experience.
The design allowed smooth navigation adapted to different user profiles, focusing on data protection without sacrificing ease of use.

Mobile App Development

Objective: Build a robust and functional application for iOS and Android integrating advanced functionalities.
A market-ready app was delivered, featuring secure storage, password generation, 2FA authentication, OCR, payment management, and cross-device synchronization.

Strategic Presentations

Objective: Effectively communicate the product’s value to stakeholders and investors.
A technical whitepaper and a sales deck were created to position KeyFi in high-level environments, reinforcing its potential as a high-impact technological solution.

MeetLabs defined the strategy, conceptualized the product, and designed KeyFi’s visual identity. We developed its technical architecture and built a complete mobile app (iOS and Android) with features such as secure storage, payment management, and advanced authentication. This solution safeguards critical data, enhancing both security and the user experience.

1. Strategic Consulting and Presentations:

From MeetLabs, we defined the comprehensive concept of KeyFi, planned and structured its product strategy, and identified key functionalities. We developed a technical whitepaper and a visually impactful sales deck, ideal for communicating the value proposition to investors and stakeholders. This strategy enabled the creation of a solid solution, facilitated the launch, and accelerated product validation in the market.

2. Branding:

KeyFi’s branding focuses on security, trust, and simplicity. The logo, inspired by a vintage key, directly refers to the brand’s name and mission to protect digital assets. The color palette combines warm shades of yellow and orange with soft blues and grays, reflecting accessibility and modernity. The Montserrat typeface was chosen for its legibility and elegance, aligned with the platform’s functionality and professionalism. The visual identity conveys control, protection, and accessibility, in line with KeyFi’s mission to simplify digital asset management and ensure reliable access.

3. Mobile Application (iOS and Android):

We designed and developed a secure, intuitive, and scalable mobile app with features such as encrypted storage, password generation, 2FA authentication, OCR, cross-device synchronization, and payment management. The app was designed to serve both individual users and companies or institutions with critical needs for access management and data protection.

KeyFi positioned itself as an innovative solution, addressing digital security needs for individuals, SMEs, large corporations, and institutions. Thanks to our business strategy, we created a sustainable business model that ensures continuous growth. The application is scalable and provides an optimal experience for protecting sensitive data, aligned with the highest security standards.