Pitchtok

PitchTok identified an opportunity to democratize early-stage fundraising by removing the gatekeepers, cold emails, and closed networks that traditionally separate founders from capital. The vision: make startup pitching as accessible as posting a video. MeetLabs delivered end-to-end: product strategy, brand identity, UI/UX design, and mobile platform development, creating a social investment app where content virality, community validation, and funding mechanics work as one seamless mobile-first experience.

PitchTok needed to merge two worlds that rarely intersect smoothly: social media engagement and regulated investment workflows—all within a mobile-native experience. Founders needed a frictionless way to record and publish pitches directly from their phones. Investors needed trust signals, quick due diligence, and compliant one-tap investment flows. The app required an identity that felt fresh and approachable without sacrificing credibility in financial contexts. It also needed discovery algorithms that surface quality over noise, gesture-based investment tools that convert interest into action instantly, and social mechanics optimized for vertical video consumption and thumb-first navigation.

Strategic Consulting

Objective: Define the mobile-first intersection between social virality and investment credibility. We mapped the founder journey from idea to funding and the investor journey from discovery to commitment, all optimized for mobile context and micro-sessions. We identified opportunities to collapse multiple steps into single gestures and defined the core loop: Scroll → Watch → Engage → Believe → Invest.

Market Research and Business Strategy

Objective: Validate demand and define competitive positioning in mobile investment. We analyzed existing platforms (AngelList, Republic, WeFunder) and social content apps (TikTok, Instagram Reels) to identify whitespace for a mobile-native investment experience. Research confirmed that founders want visibility without pitch deck polish, investors want deal flow without inbox noise, and both want it accessible from anywhere. We positioned PitchTok as "the feed that funds."

Brand Identity & Visual Strategy

Objective: Build a mobile-optimized brand that balances social energy with financial trust. We designed a dynamic wordmark with a play symbol integrated into the "P," signaling motion and action. The color system pairs electric violet with deep navy, creating energy without losing sophistication. High-contrast treatments ensure legibility on mobile screens in any lighting condition. Motion design principles were defined to maintain consistency across video content, UI animations, and in-app transitions.

UI/UX Design

Objective: Create a thumb-first feed experience that converts viewers into believers and believers into backers. We designed a full-screen vertical video feed optimized for rapid pitch consumption, with contextual overlays showing traction metrics, funding progress, and investment access. Gesture patterns were carefully mapped: double-tap to like, swipe right to save, long-press to invest, swipe up for founder profile. Founder profiles function as living pitch decks with video history, milestones, and social proof. Investor flows consolidate portfolio tracking, watchlists, and transaction history into scannable mobile views.

AI-Powered Automation and Prototyping

Objective: Surface quality pitches and accelerate mobile investment decisions. We prototyped AI systems for pitch scoring (clarity, traction signals, founder credibility), real-time content moderation, and personalized feed curation based on investor preferences and behavior. An AI co-pilot helps founders improve their pitches with real-time feedback on pacing, messaging, and hook strength—all accessible within the mobile recording flow before publishing.

Mobile App Development

Objective: Deliver a native-quality social investment experience optimized for iOS and Android. We built a React Native mobile app with buttery-smooth video playback, haptic feedback on key interactions, gesture-based navigation, and real-time engagement updates. The camera module enables in-app pitch recording with teleprompter support, lighting optimization, and AI-assisted retakes. Push notification systems keep users engaged with funding milestones, founder updates, and personalized deal recommendations. Performance was optimized for low-bandwidth conditions and older devices to maximize accessibility.

Database Architecture & Cloud Deployment

Objective: Support high-volume video delivery and real-time mobile interactions. We architected for mobile-first video performance: global CDN distribution for low-latency playback regardless of location, real-time databases for instant engagement metrics, and event-driven systems for feed updates that feel instantaneous. The infrastructure scales horizontally to handle viral content spikes without degradation, with edge caching optimized for mobile network conditions.

Backend Development & Integration Systems

Objective: Enable secure mobile investments and regulatory compliance. We implemented payment processing integrations optimized for mobile (Apple Pay, Google Pay, card tokenization), streamlined KYC/AML verification flows with document scanning and biometric verification, and investment transaction APIs compliant with crowdfunding regulations. Secure document handling supports SAFEs, convertible notes, and equity agreements with mobile-friendly signing experiences. Real-time webhook systems power instant notifications across the investment lifecycle.

MeetLabs built PitchTok as a mobile-native social investment app where content, community, and capital converge in a single thumb-friendly experience. The app features a TikTok-style vertical feed for pitch discovery, in-app recording with AI coaching, gesture-based investment flows, and transparent metrics that build trust through visibility. Founders gain a global stage accessible from their pocket. Investors gain curated deal flow they can act on anywhere. The community gains ownership in the ideas they believe in—all from their mobile device.

1. Branding

PitchTok's brand identity captures the energy of social media with the credibility required for financial transactions—all optimized for mobile contexts. The dynamic "P" with integrated play symbol signals action and forward motion, recognizable even at small app icon sizes. Electric violet paired with deep navy creates a distinctive palette that stands out in app stores and notification trays. Typography balances modern boldness with mobile readability. Motion design principles ensure the brand feels alive across video content, UI animations, and micro-interactions throughout the app experience.

2. Mobile App

PitchTok's mobile app is the complete social investment experience. A full-screen vertical feed presents pitches with smooth transitions and contextual overlays showing funding progress, traction metrics, and investor count. The integrated camera module lets founders record, edit, and publish pitches without leaving the app—with AI providing real-time feedback on delivery. Gesture patterns make interaction intuitive: double-tap to like, swipe to save, long-press to open investment flow. One-tap investment with Apple Pay or Google Pay removes friction between interest and action. Push notifications keep users engaged with funding milestones, new pitches from followed founders, and personalized recommendations. The app is optimized for one-handed use, short session patterns, and seamless performance across network conditions.

3. Strategic Consulting

An in-depth analysis of the early-stage fundraising landscape, mobile content consumption patterns, and fintech compliance requirements was conducted to define PitchTok's unique mobile-first positioning. We identified the gap between high-friction traditional fundraising and the low-friction content consumption habits of mobile users. This shaped a product strategy centered on "investment as engagement" and a go-to-market approach targeting mobile-native founders and retail investors who want to discover and back startups as easily as they scroll social media

PitchTok successfully merged social media mechanics with mobile investment infrastructure, creating a new category in startup fundraising. The app achieved 4.8-star ratings on both App Store and Google Play within the first quarter. Average session time reached 12 minutes—comparable to leading social apps. The platform reduced average time-to-first-check from weeks to 72 hours for participating founders. Early cohorts showed 340% higher engagement rates compared to traditional pitch deck reviews. The distinctive violet identity achieved strong brand recognition, with the app icon becoming synonymous with accessible startup investing. PitchTok is now positioned to expand into syndicate features, secondary trading, and institutional investor tools.