A blockchain-enabled platform revolutionizing appointment booking and clinic reviews in Japan’s medical and aesthetic industry. Empowering users with transparency, security, and seamless multilingual experiences.
SuperCells identified an opportunity in the aesthetic medicine sector by creating a medical booking platform to connect international tourists with clinics in Japan. MeetLabs provided support in strategic consulting, UX/UI design, software architecture, and website development, delivering an innovative and scalable solution with a Web3 technology focus to facilitate expansion.
SuperCells needed to redefine its operating model, transitioning from a scientific laboratory to a brand in the medical-aesthetic tourism sector. Despite its expertise in treatments, it lacked a digital strategy to connect with interested tourists. There was no channel to facilitate bookings or build trust with international patients, and a strong narrative was needed to attract investors and strategic partners.
Strategic Consulting
Objective: Assess the feasibility of expanding SuperCells’ portfolio into medical-aesthetic tourism, connecting its biotechnology expertise with new business opportunities.
A clear strategic direction was defined to develop a digital platform that connects international tourists with beauty clinics in Japan.
Market Research and Business Strategy
Objective: Analyze the market, users, competitors, and product to identify concrete opportunities and design a differentiating solution.
The foundations were established for a clear value proposition, validated by real data, and oriented toward the growth of medical tourism in Japan.
Roadmap and Execution Plan
Objective: Establish a detailed plan including timeline, technological architecture, resources, and cost structure.
The project development was organized into concrete phases with clear objectives, functions, and delivery timelines.
Branding
Objective: Create a visual identity aligned with values of health, aesthetics, and reliable technology.
SuperCells’ presence as a professional brand in the medical tourism sector was strengthened.
UX Design for Website
Objective: Design an easy, attractive, and functional digital experience for global audiences.
Accessibility and navigation were improved, making it easier to search for treatments and book appointments.
Website Development
Objective: Implement the website platform as the main booking channel and commercial showcase of the project.
A key operational tool was enabled to efficiently connect tourists with aesthetic clinics.
Narrative and Strategic Presentations for Investors
Objective: Develop specific materials to attract capital and strategic partners.
A technical whitepaper and a sales deck were created to present the project to investors and global stakeholders.
Desde MeetLabs, diseñamos una solución integral para posicionar a SuperCells en el turismo médico-estético japonés. Realizamos consultoría estratégica e investigación de mercado, definimos el perfil del cliente y las oportunidades, desarrollamos el branding, diseño UX/UI y el sitio web y creamos presentaciones estratégicas para atraer socios e inversionistas.
1. Strategic Consulting and Presentations: Key materials such as a Sales Deck and a Whitepaper were created to present the project’s vision and purpose to investors and stakeholders, facilitating fundraising processes and strategic partnerships.
2. Branding: SuperCells’ branding reflects accessibility, innovation, and simplicity. Its visual identity uses fresh colors such as blue and green, conveying trust, health, and technology. These colors evoke well-being and reinforce the idea of a modern and accessible medical environment. SuperCells positions itself as a friendly, empowering, and dynamic platform for efficient health management.
3. Website: A booking platform was designed and developed, enabling international tourists to schedule aesthetic treatments in Japan. The site functions as the main acquisition and communication channel, tailored to a global audience.
SuperCells diversified its portfolio by merging medical tourism, aesthetic medicine, and blockchain, creating a unique value proposition in the sector. Through strategic research, it validated the potential to attract international tourists to Japan. A strong brand identity was established, and an investment acquisition strategy was developed, ensuring long-term expansion and sustainability
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| Lufga – A perfect typeface for web use and digital solutions, selected by Meteorlabs' branding team. | Bold, Medium, Regular, Light |
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StrapiThe challenge was to diversify into a high-growth market. At MeetLabs, we helped SuperCells turn this ambition into a solid business by building a digital platform that combines aesthetic health, medical tourism, and blockchain. Today, SuperCells is a key player in international medical innovation, with plans to scale and connect with clinics worldwide.
