UPCX Labs is a collaboration hub with universities and research centers that drives innovative projects using Web3, Blockchain, AI, and IoT to transform industries and accelerate the future.
MeetLabs supported UPCX Labs in designing its strategy, creating a strong visual identity, communication materials, an alliance plan, and developing a website to strengthen the project’s communication and attract strategic partners. This initiative positioned UPCX Labs as a leader in open innovation, expanding the reach and adoption of its technology across various industries.
UPCX Labs aims to empower users and industries through technologies such as Blockchain, AI, Web3, and IoT, with the goal of expanding its blockchain infrastructure beyond the crypto ecosystem into new industries and communities. However, they lacked a clear roadmap to communicate their vision to stakeholders and needed to build alliances to generate tangible impact.
Strategic Consulting and Business Strategy
Objective: Analyze the context of UPCX Labs, empowering users and industries through Web3, Blockchain, AI, and IoT.
We designed the value proposition and strategic actions to form key alliances and attract partners interested in innovative projects.
Academic Partnership Plan Design
Objective: Create a partnership plan in Peru with technology universities.
We established strategic collaborations, including research programs, conferences, and certifications supported by technology.
Brand Identity Development
Objective: Develop and consolidate UPCX Labs' identity.
We created a consistent branding aligned with UPCX Labs’ innovative vision, connecting with students and professionals committed to driving change.
Narrative and Strategic Presentations
Objective: Communicate UPCX Labs’ vision to stakeholders.
We created the Corporate Deck and key materials to highlight the mission and collaboration opportunities.
Technology Architecture Design
Objective: Plan the technical structure of the website.
We defined the functional and technical architecture, optimizing the site map, user flows, and tech stack.
User Experience and Interface Design (UX/UI)
Objective: Design an attractive and efficient user experience.
We created a clear and accessible interface to improve interaction with the web platform.
Website Development and Launch
Objective: Build the web platform to communicate the project’s purpose and attract interested partners.
We carried out development, testing, and launch, ensuring a functional platform ready for use.
At MeetLabs, we supported UPCX Labs by designing strategic partnerships with universities in Peru and creating digital assets to communicate its vision and attract key partners. We accompanied the entire process—from strategy to brand development, partnership plans, materials, and the website—transforming the technological challenge into a global, high-impact solution.
1. Strategic Consulting and Presentations: We delivered the conceptual design of the project, including mission, vision, value proposition, and types of collaboration with key partners, such as workshops and academic certifications. We also provided the Corporate Deck, a fundamental tool to attract strategic partners.
2. Branding: UPCX Labs’ branding reflects technology, innovation, and a forward-looking vision, featuring a deep purple that symbolizes creativity and digital transformation. Black and white tones add solidity, while orange accents bring energy. This palette balances technological advancement with a human-centered approach, projecting an image open to collaboration and global impact.
3. Website Development: We developed an institutional web platform that clearly communicates UPCX Labs’ vision and value proposition. The site facilitates connections between universities, researchers, and international partners, promoting visibility, collaboration, and the expansion of the project.
UPCX Labs established itself as a foundation for innovative platforms leveraging Blockchain, AI, and IoT, transforming sectors such as supply chain, global trade, and real estate. It positioned itself as a strategic partner to drive education in advanced technologies, training students and professionals in disruptive solutions that transform the operations of various industries.
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| Switzer / Variable – A perfect typeface for web use and digital solutions, selected by the branding designers at Meteorlabs. | Bold Medium Regular Light |
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StrapiThe challenge of communicating an innovative project became an opportunity to design it strategically, leading to the creation of UPCX Labs. From its mission and vision to partnerships in Peru and the development of its website, we supported UPCX Labs in every phase. This initiative positioned UPCX Labs as a benchmark in innovation, making a significant impact on education and training in Lima.
